How likeable is a brand? How trustworthy, innovative or authentic is it perceived by the Austrians?

BRAND.Swipe is a brand evaluation tool via the Marketagent smartphone app. The respondents are presented with brand logos, which are evaluated positively or negatively by moving them to the right or left. In this way, brand sympathy is raised spontaneously and playfully. Since 2019, the brands have also been assessed based on the properties of trustworthiness, authenticity and degree of innovation. The test includes 1,400 brands from a wide variety of industries.


The Tinder method.


The attribute evaluation.


  • Brand sympathy
  • Trustworthiness
  • Authenticity
  • Degree of innovation


Is this the right tool for you?

This website uses small text files ("cookies") to offer you the best possible service. The uses of these cookies can be found in our privacy policy.