BRAND.Swipe is a brand evaluation tool via the Marketagent smartphone app. The respondents are presented with brand logos, which are evaluated positively or negatively by moving them to the right or left. In this way, brand sympathy is raised spontaneously and playfully. Since 2019, the brands have also been assessed based on the properties of trustworthiness, authenticity and degree of innovation. The test includes 1,400 brands from a wide variety of industries.
The Tinder method.
The attribute evaluation.