BRAND.Diamonds is an ongoing mobile market research tool. Every day, around 1,200 brands from a wide range of industries are sent into the race via smartphone app and more than 270,000 brand ratings have already been generated since the field launch in June 2020. Respondents are randomly presented with a brand that is evaluated on the basis of 11 characteristics. The index calculated subsequently identifies the country's top brands.
The 4 dimensions of the BRAND.Diamond Index
- Brand proximity
- Loyalty
- Emotionality
- Unique position
Our offer
BRAND.Diamonds opens up flexible benchmarking possibilities across several sectors. You receive a report on your brand, broken down by age and gender, including anonymized benchmarks of all tested brands. Optionally, you can supplement your own overall evaluation with brand- and industry-specific benchmarks. Almost 1,200 brands and 50 product groups are available for you to use as a reference.
Certification of the best
Has your brand achieved an above-average index score and are you among the top 10% of all brands tested? Then get our BRAND.Diamond seal and make it clear that you are one of Austria's top brands.
INSIGHTS
- Awareness
- Brand proximity
- Attractiveness
- Emotionality
- Brand fascination
- Connectedness
- 14 item assignments
- Recommendation
- Unique position
- Development stage
- Brand loyalty
- BRAND.Diamond Index
