“With Glaut, we are bringing a true research revolution to the Austrian market, completely eliminating the existing separation between quantitative and qualitative research!”, says Marketagent founder and managing director Thomas Schwabl.
Glaut: The perfect combination of quantitative efficiency and qualitative depth
Glaut is an AI research software that, for the first time, combines the speed and scalability of quantitative surveys with the depth of qualitative interviews. This AI-powered software enables a completely new type of hybrid research by combining structured online surveys with dynamic, AI-moderated in-depth interviews (AIMI). Glaut can be used to complement a traditional quantitative online survey with AI-moderated one-on-one interviews. Thanks to intelligent conversational guidance, the AI adapts questions in real time, delving deeper into relevant topics, and enabling authentic, nuanced data collection – at scale, with unprecedented speed, and in over 50 languages.
Marketagent, Austria's leading digital market and opinion research institute, has assumed exclusive representation of Glaut. The tool has already undergone real-life testing with two pilot projects focusing on stress and churn, and it's been impressive across the board.