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The second Consumer Research Award was presented at the Startup Night on the Wieselburg campus of the University of Applied Sciences Wiener Neustadt. Together with the Master's program "Consumer Research & Data Driven Marketing," Marketagent acknowledges outstanding research projects that examine current developments in consumer behavior from a scientific perspective.
Marketagent was officially founded on March 12, 2001. What began as a visionary idea is today an internationally active market and opinion research institute with offices in Baden, Zurich, and Maribor, around 30 employees, and 1,000 research projects per year. A look back at 25 years of innovation, change, and digital market research.
Following its successful launch earlier this year, our Consumer Research Award is entering its second round. Submissions are now being accepted – we are looking for creative, relevant, and forward-looking research designs that offer new perspectives on socially and economically relevant issues.
Market and opinion research is facing a paradigm shift: With Glaut, an innovative AI-powered research software, it becomes possible to gain in-depth, qualitative insights on a large scale – in record time and with maximum efficiency. Marketagent is now the exclusive representative of this research innovation in Austria.
The first Consumer Research Award was presented with great excitement at the Wieselburg campus of the University of Applied Sciences Wiener Neustadt. Three creative and relevant research designs that provide new perspectives on consumer behaviour were honoured. The first-ever competition attracted a great deal of interest and clearly demonstrated how diverse and innovative contemporary market and opinion research can be.
We now have more than 3 million panel participants around the globe, ready to answer your research questions. Our new Panel Book shows you the countries where they are waiting to answer your questions.
With “Marketagent InsightHub” you always stay one step ahead!