Slogan Check

Which slogans are ahead in terms of courtesy? And as how understandable, credible and memorable are they perceived?

Slogan check is a rating tool via the Marketagent smartphone app. Slogans are presented to the respondents and are evaluated positively or negatively by moving them to the right or left. In this way, the courtesy is evaluated spontaneously and playfully. In addition, the slogans are judged on the attributes understandability, credibility and memorability. The test includes over 500 slogans from a wide variety of industries.

 

The Tinder method.

 

The attribute evaluation.

Possible Insights

  • Courtesy
  • Understandability
  • Credibility
  • Memorability

Downloads

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