Shopping Experience Index

How do customers perceive the shopping experience in stationary retail? Our mobile research tool tells you.

An increasing share of E-commerce and growing demands from consumers pose a challenge to Austria's stationary retail. Emotions want to be aroused and purchase decisions made - keyword “consistent experience orientation”. Because today's customers don't just want to shop, they want to experience something. An important factor is the shop design. Our mobile research tool Shopping Experience Index will now tell you whether your branches are at the cutting edge and where there is still potential for optimization.
 

143 retailers from 11 industries.

  • Bakeries
  • Construction and Garden center
  • Book and stationery trade
  • Drugstore, Perfumeries
  • Electrical trade, Telecommunications
  • Food retail
  • Furniture and Home furnishings trade
  • Fashion and clothing retail
  • Shoe retail
  • Sports stores
  • Jewelry stores

possible insights

  • First impression
  • Shop design
  • Architecture
  • Condition of the facility
  • Need for renovation
  • Degree of innovation
  • Spirit of the time
  • Orientation in the shop
  • Space
  • Cleanliness
  • Presentation of goods
  • Staging of goods
  • Background noise
  • Background music
  • Lighting conditions
  • Smell
  • Length of stay
  • POS situation
  • Overall rating

Downloads

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