Market and opinion research would not be possible without them: consumers who are willing to be interviewed. Every day they evaluate products and companies, share their opinions on hot topics and show what moves people in Austria and around the world.
Behind the figures we provide in our surveys, there are now two million opinion leaders - and more are joining us every day. We are currently recruiting around 1,500 new members every day, enabling us to efficiently conduct digital research projects at the highest level of quality. This is a very pleasing development, especially in times of declining willingness to participate.