If facts and figures are not sufficient to better understand target groups, qualitative research with its in-depth approach is used. An ideal instrument in this context is the online focus group, which uncovers differentiated perspectives and brings hidden consumer insights to light.
This qualitative tool gives you comprehensive insights into the consumer world and provides you with in-depth "soft facts". Furthermore, it is ideal for fighting the often prevailing blindness of the business world.
In the following, we have summarized for you the added value of conducting focus groups online: