November 24, 2020

Online access to qualitative insights

You want to get a feel for a target group, explore topics or uncover motives and causes? Our online focus groups provide a solution!

If facts and figures are not sufficient to better understand target groups, qualitative research with its in-depth approach is used. An ideal instrument in this context is the online focus group, which uncovers differentiated perspectives and brings hidden consumer insights to light.

This qualitative tool gives you comprehensive insights into the consumer world and provides you with in-depth "soft facts". Furthermore, it is ideal for fighting the often prevailing blindness of the business world.

In the following, we have summarized for you the added value of conducting focus groups online:

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November 2020
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